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Stop wasting months in revision cycles. Align brand, medical affairs, legal, and regulatory teams on unified messaging before regulatory review—so your launch happens on schedule.

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Launch Messaging Alignment Workshop

A structured 1-2 day facilitated workshop that aligns cross-functional teams on unified messaging before materials are created and before regulatory submission.

Pre-Workshop
Messaging Audit

Review of current messaging materials across all touchpoints

12-question diagnostic identifying misalignment risks

Gap analysis between brand, medical, legal, and regulatory perspectives

Pre-read materials for all participants

Strategic Alignment

Cross-functional session with brand, medical affairs, legal, regulatory, and agency partners

Constraint mapping: Understanding each department’s requirements

Core messaging principles that satisfy all stakeholders

Agreement on top 3 messaging priorities (everyone leaves with the same answer)

Tactical Application

Apply aligned principles to actual launch materials

Promotional claims, medical information, sales training, digital content

Build clear approval pathway for regulatory submission

Document messaging framework for ongoing reference

Post-Workshop Deliverables

Unified messaging framework document (single source of truth)

Approval workflow and timeline for regulatory submission

30-day follow-up session to address implementation questions

Stop wasting time and money on broken and inefficient tactics! Let’s get started

Standard Launch Workshop

$25,000

For single product launches with standard complexity

Pre-workshop messaging audit
2-day facilitated alignment workshop (on-site or virtual)
Up to 25 participants (brand, medical, legal, regulatory, agency)
30-day follow-up session

Standard Launch Workshop

$40,000

For launches with high regulatory scrutiny or multiple indications

Everything in Standard Workshop, plus:
Extended 3-day workshop format
Additional stakeholder interviews (KOLs, commercial leads)
More comprehensive messaging documentation

Portfolio Alignment Package

Custom Pricing

For companies with 3+ simultaneous launches

Portfolio-level messaging strategy across all launches
Quarterly alignment workshops (4 per year) folio-level messaging strategy across all launches
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Built for Pharmaceutical Launch Leaders

This workshop is designed for:

VP Launch Excellence / Directors of Product Launch
You’re accountable for launch dates and need cross-functional teams aligned

VP Marketing / Chief Marketing Officers
You own revenue targets and can’t afford messaging delays

Head of Medical Affairs
You need to enable speed while maintaining scientific rigor

Cross-Functional Launch Teams
You’re tired of endless revision cycles and want a better process

19 Year GROWING WITH OUR CLIENTS

Frequently Asked Questions

01. How is this different from our internal alignment meetings?
Internal meetings often become political or circular because no one has neutral authority. I bring external credibility from J&J and agency experience, plus a proven framework that compresses 6 months of alignment into 2 days.
02. What if our launch is 12+ months away?
Perfect timing. Early alignment prevents problems before they become expensive. Most companies I work with wish they'd started alignment earlier.
03.Do you work with agencies or directly with pharma companies?
Both. I partner with agencies who need launch alignment expertise for their clients, and I work directly with pharmaceutical companies' internal launch teams.
04. What's your success rate?
Every launch I've facilitated has gone to regulatory review on schedule. The question is: What's your track record without external alignment?

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