About Us
15+ years solving the exact problem that causes most launches to slip: brand, medical affairs, legal, and regulatory teams that can’t align on messaging.
I’ve watched too many pharmaceutical launches fail—not because of bad products or weak science, but because cross-functional teams couldn’t agree on messaging.
A $2B product delayed 4 months over two words in a patient brochure. Cost: $80M in lost revenue.
Seven departments arguing through six revision cycles while the launch date slipped and competitors captured market share.
Promotional claims that didn’t match medical information, discovered during regulatory review when it was too late to fix easily.
This isn’t a marketing problem. It’s an alignment problem.
And after 15+ years on both sides—client-side at Johnson & Johnson and agency-side at McCann Health, Razorfish, and Publicis Worldwide—I’ve learned that the companies that launch on schedule do one thing differently:
They align brand, medical affairs, legal, and regulatory messaging before materials are created, before regulatory submission, before it becomes a crisis.
That’s what I help pharmaceutical companies do through Launch Messaging Alignment Workshops.
Experience
Johnson & Johnson Design Center
(2018-2020)
The Challenge:
Seven MedTech companies. Seven brand voices. Seven sets of stakeholders. One unified digital platform. One non-negotiable launch deadline.
My Role:
Co-led content migration strategy for seven Johnson & Johnson MedTech companies into the unified jnjmedtech.com AEM platform. Managed cross-functional coordination across brand, medical affairs, legal, and regulatory departments.
What I Learned:
You can’t align people who don’t understand each other’s constraints. Brand doesn’t understand why Medical Affairs is “slowing things down.” Medical Affairs doesn’t understand why Brand is “pushing risky claims.” Legal doesn’t understand why Regulatory is “being difficult.”
The breakthrough came when we stopped debating messaging and started mapping constraints—understanding what each department needed to say yes, not just what they wanted to avoid.
The Result:
Seven companies launched on the unified platform on schedule. Zero major regulatory complications. Messaging consistency across thousands of pages of content.
Agency-Side: McCann Health, Razorfish, Publicis Worldwide
The Challenge:
Help pharmaceutical clients (Novartis, Bristol Myers Squibb, Pfizer, and others) navigate the chaos of regulated marketing while managing agency deliverables, timelines, and stakeholder approvals.
My Role:
Led digital content strategy, UX optimization, and cross-functional coordination for pharmaceutical marketing campaigns. Worked across brand teams, medical affairs, legal/regulatory, and external agencies to deliver compliant, effective marketing.
What I Learned:
Agency partners see the dysfunction that internal teams have normalized. We’d wait weeks for “internal alignment” that never came. We’d build materials through five, six, seven revision cycles because stakeholders couldn’t agree upfront.
The clients who approved work efficiently weren’t smarter or faster—they had upfront alignment processes that the dysfunctional clients lacked.
The Pattern:
Whether at J&J internally or at agencies externally, the problem was always the same: cross-functional teams that needed structured facilitation to align on messaging before execution began.
Education & Background
Professional Experience
- Johnson & Johnson Design Center (2018-2020)
- McCann Health (Pharmaceutical Marketing)
- Razorfish (Digital Transformation & Healthcare)
- Publicis Worldwide (Global Advertising)
Industries:
Pharmaceutical, MedTech, Healthcare, Government, Nonprofit
What Our Clients Say?
Don’t just take our word for it. Here’s what some of our satisfied clients have to say about our financial solutions.
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