Case Studies
Explore how we helped clients overcome challenges, transform their digital presence, and achieve measurable success.
Case Details
Clients: Illinois Dept. of Insurance
Agency: Flowers Communications Group
Project: SEO and Copy Audit of UX Presentation – Get Chicago’s Mental Health Landing Page
The Problem
The landing page had disorganized content, an impersonal tone, and duplicate links, causing user confusion and low engagement.
The Results
I researched keywords to identify content opportunities for site visibility. Created a tone/voice guide centered on empathy to ease customers in understanding patient’s coverage eligibility. Wrote copy headline recommendations to drive user action.
After client implementation, organic traffic rose 25% in 2 months.
Case Details
Client: Ford Pro
Agency: Razorfish
Tools: Figma, Sketch, Grammarly, Slack, Box
The Problem
Landing page had an unstructured content layout. Telephone number located in header. Software benefits and features showcased in URL links. No FAQ in landing page.
The Results
Designed low-fidelity content model for layout restructuring and text organization to improve brand efficiency. Organic views rose 20% after landing page reinstallation.
Case Details
Non-Profit: Sisters-in-Service
Project: UI/UX + Social Media Marketing
Tools: Canva, ChatGPT, Claude (30 day content calendar), Figma
The Problem
The organization had no online presence, making it hard for people to find, trust, or engage with them. This limited visibility, growth, and opportunities.
Solutions
Conducted a UI/UX research audit and designed low-fidelity wireframes for website redesign.
Created an infographic and distributed it on social media platforms (XTwitter, Tik Tok, Facebook, Idealist) for organic reach
Business Goals
Drive mental health audiences and medical contributors to visit the parent site for brand awareness of state/local mental health services.
Results
In 1 month, visitors rose up to 90% in direct traffic.
